Maceta Studio · Estudio de producto para founders y equipos

Services

We combine strategy, design, and technology to build exactly what you need.

Product Strategy

Know where you're going: we combine what your team already knows with our judgment in product and design to cut risk and make informed calls, not bets.

✓A validated roadmap, not assumptions.

✓A solid launch isn't improvised: we connect product, marketing, and sales from day one.

✓Fewer blind bets, faster decisions.

✓A North Star Metric and the input metrics behind it, so the whole team rows in the same direction.

User Experience

Interfaces people actually use: efficient, clear, and a pleasure to work with. Apps and web products, backed by real research, not guesswork.

✓Mapped, tested, and improved, not designed blind.

✓We fix the friction that's actually costing you conversions, not just polish the interface.

✓More conversion, not just better design.

Organizational Design

We put good product practice at the center: from there, we align the rest of your organization, with clear focus and something the team can actually execute.

✓Clear roles, rituals that earn their place, not meetings for their own sake.

✓Experienced product management, design, and research, added to your team to cover urgent needs.

✓More coordinated, efficient teams, faster delivery.

Everything we build across product strategy, user experience, and organizational design gets documented and AI Ready. It doesn't disappear once the project ends: we call that your Knowledge Base.

See why it's worth it →

How we work

We talk, run a Diagnosis, and land on a work plan, with the type of work adjusted to what you need right now.

Diagnosis: 5 days, no cost to you.

It ends in a work plan: the start of something shared that takes your product to something people actually use.

✓Your product's real ground and current state

✓Roadmap with outcomes

✓Pricing

✓The type of work we think you need: Foundation, Experience, and/or Embedded

Turning guesses into a validated roadmap

Primary groundwork before you start building

AI READY Documented and ready for your team, or your AI, to keep building from there.

Design that makes your users convert and come back

Mapped, tested, and improved

AI READY Every design decision, written down: consistent even as your team grows.

The Partner your product's future needs

Watching its health, guiding its direction

AI READY Your product's knowledge stays with you, not just in the head of whoever built it.

Interested in any of this? Let's talk.

25 minutes, online or over coffee, just to see if it's worth going further.

Grab your 25 minutes →

Why Maceta

Sound familiar? You've probably heard at least one of these.

The product grew, but every part looks like it came from somewhere else.

It grew in pieces because nobody thought it through as a whole.

We launched, and it didn't go the way we expected.

It's almost never the product: it was built without evidence of who it matters to.

Every product decision turns into a battle of opinions.

Without evidence, the loudest voice wins, not the right one.

We have users, but they don't convert or stick around.

The problem is rarely on the screen you're looking at.

The product grew, but every part looks like it came from somewhere else.

It grew in pieces because nobody thought it through as a whole.

We launched, and it didn't go the way we expected.

It's almost never the product: it was built without evidence of who it matters to.

Here's how we make sure that never happens again.

Our Way of Work

Knowledge at the center

Instinct matters, but only paired with critical thinking and real experience. We combine both with research, data, and usage patterns, so you build with certainty, not guesswork.

Own judgment

We don't just execute orders. We think alongside you, question what doesn't add up, and tell you if something doesn't make sense or the timing is off. We'd rather do that than build something that won't work.

We've already done it at scale

We've taken a product from an idea to millions of users, and turned a struggling feature into a major revenue line with a real jump in conversion. That's the same judgment, applied to your product, so you don't have to learn scaling mistakes on your own budget.

Team

There's two of us.

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Agustín Massolo

·Took Cashea, a disruptive BNPL fintech in LatAm, from an idea to 10M users in ~5 years, founding its ~60-person Product team.
·Led design for ICBC's retail app: the team built investment, transfer, insurance, and onboarding flows.
·Led UX at Cloudgaia for B2B solutions for Diageo and Johnson & Johnson's go-to-market.